Instagram

Instagram is where your Reels and posts reach your followers. Once you connect your professional account, Marketing can read your posts and how they did, and publish a finished video as a Reel with its caption and cover.

Which assistants use it#

What assistants can do#

Setup (when it opens)#

1. Switch your Instagram account to a professional account (Business or Creator).
2. In Meta for Developers, create an app with Instagram API with Instagram Login and the instagram_business_basic and instagram_business_content_publish permissions.
3. Generate a long-lived access token for your account.
4. Open Integrations, pick Instagram, paste the token, switch on the live option, and press Connect.

Permissions#

• Read your profile and posts, so Marketing can see what worked.
• Publish content, so Marketing can post a Reel after you approve.

Good to know#

• Instagram posts are always public, so every Reel waits for your Approve, and the card shows the caption and the file.
• Instagram fetches the video from its link, so the file must be at a public https address. A studio's download link works.
• Reels are vertical (9:16) videos between 3 seconds and 15 minutes long.
• The access token lasts 60 days. StellarFirm renews it while it is in use; if it lapses, create a new one and paste it again.
• Instagram limits how many posts an account publishes a day. If you reach it, Marketing tells you instead of trying again.

Prompts to try#

Marketing, show me my last Instagram Reels and how they did, then draft captions for the next three.

Marketing, publish this video as a Reel with the caption we agreed on: [link]. Wait for my Approve.