# Real estate agency

> Coming soon. How your assistants will market every listing, answer every lead, and book viewings, with every post and email waiting for your Approve.

Status: Coming soon

> [!SOON]
> The real estate agency is Coming soon. Marketing, Sales, and the Executive assistant open after the Coder. This page is the plan for how the agency will run.

You run a real estate agency. You list homes for sellers and landlords, market them on your channels, and help buyers and tenants find and view them. StellarFirm gives you a team that drafts the work for every listing, and you approve everything that goes out.

## Your team

| Assistant | What it does for the agency |
| --- | --- |
| [Marketing](/docs/personas/marketing) | Writes the listing description, a short video script with a shot list, the social posts, the ad, and the just listed email |
| [Sales](/docs/personas/sales) | Drafts a reply to every buyer, tenant, and seller lead, prepares seller meetings, and follows up after viewings |
| [Executive assistant](/docs/personas/executive-assistant) | Plans the viewing rounds, drafts the invites, and keeps your inbox and your day in order |

You are the CEO. You add the listing and approve every post, ad, email, and invite.

## Preflight

1. Connect your mail and your calendar: [Gmail](/docs/integrations/gmail) or [Outlook](/docs/integrations/outlook), and [Google Calendar](/docs/integrations/google-calendar).
2. Put one folder per listing in [Google Drive](/docs/integrations/google-drive), OneDrive, or SharePoint: the listing sheet, the floor plan, the photos, and any clips.
3. Connect your social tool, such as [Metricool](/docs/integrations/metricool), [Ayrshare](/docs/integrations/ayrshare), or [Buffer](/docs/integrations/buffer), so Marketing can see what worked before.
4. Connect your email campaign tool, such as [Brevo](/docs/integrations/brevo), so Marketing can read your lists and past campaigns.
5. Write your company brief: the area you cover, what you list, your channels, where leads arrive, and your voice.

## House rules to start with

Copy these into your company brief and edit them to fit.

- Never post, publish, or send on your own. Every post, ad, email, and invite waits for my Approve.
- Describe the home and the area, never the kind of person who should live there.
- Use only the facts in the listing sheet. Say when something is missing.
- Keep each client and each listing separate.
- Do not give legal, tax, or mortgage advice.

## Day 1: your first listing

```prompt title="Market a new listing"
Marketing, from the listing sheet in the Drive folder for [address], write the description, a 30 second video script with a shot list, three social posts, and one ad. Describe the home, not the buyer. Hold everything for my Approve.
```

```prompt title="Just listed email"
Marketing, draft a just listed email about [address] for people looking in [area]. Use only the facts in the listing sheet and hold it for my Approve.
```

Read every draft. Fix a fact once in the listing sheet, and ask again: every draft uses the same facts.

## First week: leads and viewings

```prompt title="Answer the leads"
Sales, draft a reply to every enquiry about [address] this week. Answer what each person asked, offer two viewing times, and give one next step.
```

```prompt title="Plan the viewings"
Executive assistant, plan the viewings for next Tuesday. Group the homes by area, check access with the owners first, and draft the invites.
```

```prompt title="After the viewings"
Sales, draft a thank you to each visitor from today's viewings and one update for each seller on what visitors liked and raised.
```

## Steady orbit

| When | What |
| --- | --- |
| Every morning | New leads and the viewings ahead, as routines in Sales and Executive assistant chats |
| Each new listing | The description, video script, posts, ad, and email from one prompt |
| Each week | Viewing feedback for every seller, and a just listed or market email to your list |

## What always waits for your Approve

Every post on a social channel, every ad, every email, every calendar invite, and every file saved to Drive. Your assistants draft. You decide what goes out and when.

The public page is [Create your own real estate agency](https://stellarfirm.ai/real-estate-agency).

---

Source: https://stellarfirm.ai/docs/playbooks/real-estate