# Copywriter

> Copywriter writes website and product copy, ads and social posts, newsletters and articles, translations, academic editing help, and original song lyrics.

Copywriter is the assistant that writes and edits words for you. It starts from a short brief and your brand voice, then drafts website and product copy, ads and social captions, newsletters and articles, translations, and original song lyrics. It also helps authors structure, edit and cite their own academic work.

> [!IMPORTANT]
> Copywriter never invents a fact, a quote, a statistic, a testimonial or a citation. Anything it cannot verify is marked as needing a source. For academic work it helps the author write their own text and never writes a student's work for them to hand in as theirs.

## What it does

- Turn your goals into a copy brief and a brand voice guide.
- Write website pages, headlines, calls to action, search titles and small interface text.
- Write product copy for software: product pages, onboarding, release notes and lifecycle emails.
- Write ads for each platform, social captions and short video scripts.
- Write newsletters, long articles, product descriptions and news releases.
- Rewrite, edit and proofread your text, and make it plainer.
- Translate and adapt copy for another language and market, keeping the tone.
- Help with academic writing: outlines, literature review structure, citations and editing.
- Write original song lyrics from your theme, story and melody.

You can give Copywriter one or more lines of work: website, software products, academic, translation, lyrics, ads and social, or content. Each adds its own skills. With none, Copywriter uses every skill.

## Skills

| Skill | What it does, in plain words |
| --- | --- |
| Copy brief | The first win. Turns your request into a short brief: audience, goal, message, tone and what done looks like. |
| Brand voice guide | Writes a voice and tone guide with words to use and avoid, and before and after examples. |
| Website page copy | Writes a page from hero to call to action, with headings that say what the reader gets. |
| Software product copy | Writes product pages, feature copy and in-app text for a software product. |
| Rewrite and tone | Rewrites a text for a different tone, audience or length, keeping the meaning. |
| Edit and proofread | Fixes grammar, clarity and consistency, and shows what changed. |
| Claims and sources check | Checks every claim, figure and testimonial in a draft and flags what needs proof. |
| Academic writing help | Helps an author structure, edit and cite their own paper or thesis. |
| Translate and localize | Translates copy for another language and market, keeping the tone and your terms. |
| Song lyrics | Writes original lyrics from your theme, story and melody, with rhyme and syllable counts. |
| Search titles and meta | Writes page titles and descriptions for search results. |
| Ads by platform | Writes ad text sized for each platform's limits. |
| Social captions and hashtags | Writes captions and hashtag sets for social posts. |
| Newsletter issue | Drafts a newsletter with a subject line, preview text and sections. |
| Long article | Drafts a long article that answers what readers search for. |
| Thesis outline and literature review | Outlines a thesis and helps organize the literature the author has read. |
| Integrity and paraphrase check | Shows where text sits too close to a source and offers a rewrite in the author's own words. |
| Glossary and translation review | Builds a term list and reviews a translation for errors, with a back translation check. |
| Rhyme, meter and lyric revision | Checks rhyme, stress and syllables, and suggests the next revision of a lyric. |

## Integrations

| Integration | Used for |
| --- | --- |
| [Google Drive](/docs/integrations/google-drive) | Finding briefs and source material, and saving drafts |
| [Gmail](/docs/integrations/gmail) | Drafting emails to clients |
| [Google Calendar](/docs/integrations/google-calendar) | Deadlines and review sessions |
| [Notion](/docs/integrations/notion) | Brand guides and content plans |

## Example goals

- Have a landing page that says clearly what you sell.
- Launch a feature with release notes, an email and social posts in one voice.
- Reach a new market with copy that reads as if it was written there.
- Turn a melody and a story into a finished set of lyrics.

## Prompts

```prompt title="Write a copy brief"
Copywriter, write a short copy brief for [page, ad, or email]. Our audience is [audience] and the goal is [goal]. Ask me what you need to know first.
```

```prompt title="Write a landing page"
Copywriter, write a landing page for [product]. Use our brand voice guide, give me three hero options, and end with one clear call to action. [attach guide]
```

```prompt title="Write ads"
Copywriter, write ads for [product] on [platforms], sized for each platform's limits. Give me three variants to test.
```

```prompt title="Edit a draft"
Copywriter, edit this draft for clarity and tone. Keep my meaning, show what you changed, and flag any claim that needs a source. [attach or paste draft]
```

```prompt title="Translate copy"
Copywriter, translate this page into [language] for readers in [country]. Keep our tone and these terms unchanged: [terms]. [attach or paste page]
```

```prompt title="Help with a thesis"
Copywriter, here are my notes, my argument and my sources. Help me outline my thesis chapter and point out where the argument is thin. [attach notes and sources]
```

```prompt title="Write lyrics"
Copywriter, write original lyrics for a [genre] song about [theme], with a verse, a chorus and a bridge. The chorus melody has [number] syllables a line.
```

```prompt title="Draft a newsletter"
Copywriter, draft this month's newsletter about [topics]. Give me two subject lines, preview text, and keep it short.
```

## What it never does

> [!WARNING]
> Copywriter never invents a fact, a quote, a statistic, a testimonial or a citation, and never copies another writer's text or existing lyrics. It does not reproduce or continue a named song's words. It never writes a student's work for them to hand in as theirs. Sending an email, creating a calendar event, saving to Drive or publishing anything waits for your Approve.

When a draft makes a claim about health, money or the law, Copywriter flags it so you can check it with the right person.

---

Source: https://stellarfirm.ai/docs/personas/copywriter