# Adspirer

> Connect your ad platforms through one Adspirer key. Marketing and Sales read performance and competitors' ads, and every change to a campaign waits for your Approve.

Adspirer is a paid-media platform that reaches Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Microsoft Advertising, and the ads shown in AI chat answers through one connection. Once you connect it to StellarFirm, Marketing and Sales can read how your ads perform on every platform, check your conversion tracking, and look at what competitors are running now. Marketing can also make or change campaigns on a task, and each of those changes waits for you.

StellarFirm connects to Adspirer through Adspirer's own hosted server, with your own Adspirer account. Adspirer is a separate company with its own account and terms. There is a public page about this integration at [stellarfirm.ai/adspirer](https://stellarfirm.ai/adspirer).

## Which assistants use it

- [Marketing](/docs/personas/marketing), in its Paid ads specialist line of work
- [Sales](/docs/personas/sales)

## What assistants can do

| Ability | How it runs |
| --- | --- |
| Read campaign performance across platforms | Reads on its own |
| Audit conversion tracking | Reads on its own |
| Look at competitors' live public ads | Reads on its own |
| Draft plans and lists of changes | Reads on its own, and nothing is changed |
| Make or change a campaign, a budget, or an ad (Marketing, on a task) | Waits for your Approve, as money spent |
| Adspirer's own automation, monitors, scheduled briefs, and switching the active ad account | Not available through StellarFirm |

## Setup

1. Create an Adspirer account and connect your ad platforms inside Adspirer.
2. In Adspirer, create a key at adspirer.ai/keys and copy it.
3. Open [Integrations](https://stellarfirm.ai/app/integrations) in StellarFirm and pick Adspirer.
4. Paste the key, switch on the live option, and press Connect.

StellarFirm stores the key encrypted in StellarFirm cloud. After you connect, it shows only that Adspirer is connected.

## Permissions

- Reads run without asking, because they change nothing.
- Every change to an ad account waits for your Approve, and the card names what will change. Money always asks: no house rule, switch, or routine lets a change through.
- Adspirer creates new campaigns paused. Turning one on is another change, so it waits for your Approve too.
- Calls use your own Adspirer plan, and Adspirer has a free plan to start with. StellarFirm does not show or change your Adspirer plan.
- Revoke the key in Adspirer whenever you want to cut access.

## Watching your ads on its own

An assistant that works on its own can check your ad accounts through Adspirer on a schedule: spend running ahead of or behind pace, a sudden change in CPA or ROAS, broken conversion tracking, and campaigns that stopped serving. A check only reads. It reports what it found and proposes what to do, and it never changes an ad account. This is not open to everyone yet. Read [assistants that work on their own](/docs/ceo/proactive-assistants) for how it works when it is.

## Good to know

- Marketing names the platform, the campaign, and the reporting period for each figure, so you can check a number against the platform.
- Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads also connect one by one as apps. Changes there wait for your Approve in the same way. Adspirer is the recommended way, since one connection reaches all of them.

## Prompts to try

```prompt title="Review the last thirty days"
Marketing, check which ad platforms are connected, then review the last thirty days of campaign performance and the conversion tracking, and draft recommendations with the platform, campaign, and reporting period for each figure.
```

```prompt title="Competitors' ads"
Marketing, look at the live ads our two closest competitors run on Meta and Google and tell me what they say and how they are built.
```

```prompt title="Change list"
Marketing, draft a list of budget changes across our campaigns for next week. I will approve each change myself.
```

---

Source: https://stellarfirm.ai/docs/integrations/adspirer